TRUSS VET

Compassionate care for pets & people

Copywriting / Strategy / Social Media

Truss Vet is reimagining how animal hospitals serve pets and people by bridging the gap between general practices and emergency hospitals with veterinary urgent care. Thoughtfully and strategically, I developed their brand voice and messaging for their website and social media.

WEBSITE: trussvet.com
AGENCY: Grip

Truss Vet logo on top of an image of a calico cat lying on its back with paws in the air, against a plain background.

POSITIONING STATEMENT

Truss Vet is redefining the way animal hospitals serve pets and people. Our team of trusted veterinarians is continuously working to bridge the gap in veterinary care. We take a conscientious and modern approach to every aspect of our service—from the moment you arrive at Truss Vet to the moment you head back home, you’ll experience kindness, positivity, and the highest standard of care. With compassion and a willingness to embrace new ideas, we provide exceptional and reliable care that pets and people trust.

Exterior of Truss Vet Veterinary Urgent Care building with brick facade, large windows, striped awnings, and white sign with business name.
A teal-colored graphic with white text that reads, 'We're here for your pets, so they can be there for you.'

VETERINARY URGENT CARE THAT CARES

We created a welcoming brand and voice that puts pets and their people at the forefront. Pets are part of your family, so Truss Vet's tone and voice needed to be professional, confident, and calming.

Business card for Truss Vet, a veterinary urgent care service, with the tagline 'Bridging the gap in veterinary care.' The card includes contact information.

1 in 5 households adopted pets during the pandemic, which means your vet is busier than ever.

Large outdoor billboard advertising Truss Vet, a veterinary urgent care clinic. The sign reads: 'Compassionate care for pets, vets & people.' There is a simple line drawing of a dog and a cat. The background of the sign is blue with white text, and the sky is clear and blue.
Homepage of Truss Vet, featuring a woman smiling and holding a brown curly-haired dog, with text about veterinary urgent care and services.

LESS WAITING, MORE RELIEF

Urgent care can be stressful, especially for your pet, so we chose “fear-free” colors known to be calming for cats and dogs to help ease every experience. And we made sure the messaging matched—thoughtfully explaining processes and procedures every step of the way.

Blue store sign with white outline of a collar tag with the letter T, hanging on a brick wall.
Three social media story slides from Trussvet. The first slide has a yellow background with black text saying 'We deliver timely, high-quality care every step of the way,' with a simple line drawing of a person holding a dog. The second slide features a photo of a veterinarian examining a dog, with a teal background and white text saying 'Care you can trust.' The third slide has a light green background with black text asking 'What's the difference between urgent care and emergency care?' with a line drawing of a sitting dog.
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