RELISH WORKS: NEXT GEN OPERATOR

It’s time to look ahead and see what’s next

Copywriting / Editing / Strategy

Relish Works is a food service innovation hub in Chicago, IL. We worked with their team to create the Next Gen Operator microsite, which covers the shifts and challenges in the restaurant industry. Together with their team, we pinpointed the most important practices for operators in a post-pandemic restaurant industry.

WEBSITE: nextgenoperator.com
AGENCY: Grip

A website screenshot with the text "The restaurant world has changed." over a graphic of a globe with various restaurant-related illustrations. The website has a light blue background and a pink outer background.

MEET THE NEXT GEN OPERATOR

Restaurant owners and operators faced unprecedented obstacles during the pandemic, which led to lengthy discussions about where they saw the industry heading in the future. We were tasked with helping tell that story in a compelling, supportive, and innovative way.

Three digital graphics with text, illustrations, and icons about a next-generation operator. The first graphic discusses trial and error in building and scaling, featuring a person working on a project. The second graphic shows a hand illustration, with text about post-pandemic industry conditions and sharing on social media. The third graphic highlights restaurant themes, with illustrations of rocks and a quote about restaurant industry innovation.
Illustration of various vegetables juggled by two hands with a caption that reads 'They're the man or woman behind the curtain juggling it all and deliciously killing the game.'

“Our industry will continue to shift, dip, dive, and ultimately adapt to serve our customers.”

Illustration of a woman with a shopping cart filled with flour bags, standing in front of a warm orange background with large white text saying "Focused Entengies." The illustration is accompanied by small diagrams of food items and shelves, with additional text about menu planning.
Two cartoon hands are giving an elbow bump, one hand wearing a blue sleeve and the other wearing a yellow sleeve. There is a handwritten note with an arrow pointing to the yellow sleeve that says, 'It's (not) all about the moneys, honeys.'

ONWARD & UPWARD

Through a collaborative partnership with the Relish Works team, we helped bring the Next Gen Operator story to life through inviting illustrations and an engaging conversation filled with industry insights about what food service will look like in a post-pandemic world.

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