PACIFICO PRESERVES

Protecting outdoor adventure

Copywriting / Social media

Pacifico Preserves is an initiative from Pacifico Beer to protect the outdoors and advocate for better access to adventure for all. I developed copy for their microsite, national sweepstakes, and social media.

Two people wading through water holding a yellow cooler with a logo, with rocky landscape in the background.

OVERVIEW

We worked with the Pacifico team to tell the story of Pacifico Preserves and highlight the different organizations working to protect outdoor adventure on their microsite and social media.

Multiple Instagram post images promoting conservation efforts, featuring photos of kayaking, wetlands, bridges, coastal views, and a person with long curly hair. Text overlays mention foundations and locations such as Chesapeake Bay, Narragansett Bay, and Tahoe Blue.

LOCAL CHARITY PARTNERSHIP

We partnered with five organizations across the country to protect outdoor adventures in different communities.

Webpage promoting Pacifico Preserves, highlighting their partnership with the Conservation Alliance, showcasing a yellow cooler, and encouraging sign-ups to help protect 73 million acres of outdoor adventures. Features images of people at the beach, a form for entering giveaway, and logos of partner organizations.
Yellow textured background with a distressed, painted appearance.