SELVA

Savor the moment at Selva

Copywriting / Strategy

Inspired by the energetic nightlife of Tulum and the vibrantly luscious metropolis of Mexico City, I developed the brand voice and story for Selva, The Emily Hotel’s rooftop bar in Fulton Market.

WEBSITE: selvachicago.com
AGENCY: Grip

Black and white tropical leaf background with yellow decorative elements. Text promoting Selena's cocktail bar at The Emily Hotel, featuring the word 'Selva' in large font.

MANIFESTO

As the sun sets, the party begins. Tomorrow can wait. Set your cares aside and savor tonight. Lose yourself in our lavish menu full of intriguing libations and only the finest mezcal from here to Oaxaca. Every sip stokes an inner fire as the world outside dims. Here, happiness is not limited to just one hour. Every moment deserves to be celebrated. Mezcal for the good times, the bad times, and all the times in between. To our friends, our lovers, and our enemies too, Salud!

Image of cocktail drink napkin with abstract face and palm tree drawings in black, white, and yellow backgrounds. There is a dark green circular label that reads 'selva' in large font with 'the Emily' and 'Chicago IL' and 'mezcal is always a good idea' written around it.
A dark wooden table with menus and coasters labeled 'Selva' beside a white wall with shadows of palm leaves.

AS THE SUN SETS, THE PARTY BEGINS

Selva, which means jungle in Spanish, had to embody tropical elements without feeling kitschy. With an edgy, elevated, and intriguing tone, the brand voice draws inspiration from the duality of night and day and the playful fire within. 

From the coasters to the menu system and signage, the Selva brand is sophisticated, inviting, and just a little bit daring.

Two people sitting at a table holding margarita glasses garnished with lime slices in an outdoor setting with sunlight and shadows.

Sip and savor the beloved spirits of Mexico. Selva’s unique selection of high-end mezcals and elevated list of handcrafted agave-forward cocktails will transport guests to another place.

Interior of Selva, a stylish modern space with dark wood walls, abstract line art wall decor, potted plants, a black marble console table, and a brown velvet sofa.
Young woman with long dark hair reading a yellow menu at Selva with brick wall and large window in the background.
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